TheBeauLife

Formerly known as clozette, TheBeauLife is a leading content publisher amongst Asian females, particularly in the beauty and lifestyle category.

My role

Lead ad-hoc projects to produce content as the creative lead and collaboratively run BeauTea Talk Youtube channel to increase community engagement and viewership

Targeted at Asian beauty consumers, BeauTea Talk subscribers grew by almost 30% with more than 107k views in a span of 4 months

With the launch of TheBeauClub, I ran an ad-hoc project to plan and shoot key visuals to promote the program

These visuals were used on IG, FB, newsletter and other platforms.

Created beauty and lifestyle TikTok videos to engage consumers, garnering more than 11k views individually. and almost 50% increase in likes